Byrrh Aperitif 18% 750ml ,

  • SKU : BYRRH
  • Brand/Distillery : Byrrh
  • Country of Origin : France
  • Vintage :
  • ABV : 18%
  • Volume : 750ml

$42.50

In stock

Original recipe from 1866 in the south of France, made of grapes juice, spirit and wine, with quinine.
Delicious on the rocks or in a Negroni as your sweet vermouth.

In 1866, Simon Violet and a pharmacist friend, both from Thuir, in the Pyrénées Orientales region of France, invented a new quinine-based aperitif. Benefiting from the fashion for quinine tonic wines, Byrrh soon became popular throughout France. Starting in 1903, advertising poster competitions were launched to promote the brand. Boosted by extensive advertising campaigns, Byrrh was a huge hit in the 1930s. In 1935 it was the leading aperitif brand in France, with sales reaching 35 million litres. In 1976, Byrrh became part of Pernod Ricard.

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